Clean Company Names from Apollo.io Exports
Apollo.io exports contain company names with legal suffixes, ALL CAPS formatting, and generic filler words. Clean them all in seconds before importing into your cold email tool.
The problem with Apollo company data
Apollo.io is one of the best prospecting tools on the market, but its company name data comes from business registries, SEC filings, and web scraping — sources that prioritize legal accuracy over readability.
The result: your Apollo export is full of names like:
Drop these into a {{company}} merge field and your email reads: "Love what ACME CONSULTING SOLUTIONS LLC is doing" — instantly flagged as spam by both the recipient and their email provider.
Apollo names before and after cleaning
| Apollo export | Cleaned for email |
|---|---|
| ACME CONSULTING LLC | Acme |
| NORTH STAR SOLUTIONS, INC. | North Star |
| OPENAI, L.L.C. | OpenAI |
| GOLDMAN SACHS GROUP, INC. | Goldman Sachs |
| DELOITTE CONSULTING LLP | Deloitte |
| SAP SE | SAP |
How to clean Apollo exports in 3 steps
Export from Apollo
In Apollo, go to your saved list → Export → CSV. You'll get a file with columns like Company, Title, Email, etc.
Upload to the cleaner
Open the Company Name Cleaner, drag and drop your Apollo export, and select the "Company" column. The tool instantly previews cleaned results for every row.
Download and use
Download the cleaned CSV. It includes all your original Apollo columns plus a new "Brand Name" column. Import this into Instantly, Smartlead, Lemlist, or any email tool.
What the tool fixes in Apollo data
Legal suffixes
Strips LLC, Inc., Ltd., Corp., GmbH, SARL, and 40+ more from the trailing position.
ALL CAPS casing
Converts ACME CONSULTING to Acme while preserving acronyms like IBM, AI, CRM.
Filler words
Removes generic words like Consulting, Solutions, Services, Group from the end.
See it in action
Real examples of how messy company names get transformed.
| Before | After | |
|---|---|---|
| ACME CONSULTING LLC | Acme | |
| The Foo Bar Group, Inc. | Foo Bar | |
| north star solutions limited | North Star | |
| OpenAI, L.L.C. | OpenAI | |
| Johnson & Johnson, Inc. | Johnson & Johnson | |
| MICROSOFT CORPORATION | Microsoft | |
| Goldman Sachs Group, Inc. | Goldman Sachs | |
| Deloitte Consulting LLP | Deloitte | |
| SAP SE | SAP | |
| The Walt Disney Company | Walt Disney |
Frequently Asked Questions
Which column in Apollo exports contains company names?
Why are Apollo company names in ALL CAPS?
Can I clean Apollo exports with 10,000+ rows?
Will the cleaned names work with Instantly / Smartlead / Lemlist?
Does it preserve the original Apollo data?
Clean your Apollo export now
Free, no signup. Your data never leaves your browser.
Upload Apollo CSV